Portfolio/Case Studies/LexCorp Associates
⚖️Legal Services · 2024

A law firm's outdated brochure site became a client-generating machine with a 5× lead increase.

WordPressCustom ThemeSEOClient Portal
LexCorp law firm professional website with client intake portal and case management dashboard
Lead Volume
monthly qualified enquiries
−70%
Intake Time
from 48hrs to 14hrs average
+280%
Organic Traffic
in 6 months post-launch
4.9★
Client Rating
Google Business average
Top 3
Keyword Rankings
for 12 target local terms
−20h/wk
Admin Hours
saved via intake portal
The Challenge

LexCorp had no online intake process — potential clients called, waited on hold, and often gave up. The firm was losing 30+ qualified leads per month to competitors with better digital presence. Their existing site had no SEO strategy, no mobile optimisation, and no way for clients to self-serve.

Our Solution

We designed a content architecture around practice areas with SEO-optimised landing pages per service. A secure client intake form, document upload portal, and case status tracker were built into a custom WordPress theme — turning the website from a brochure into a 24/7 intake machine.

Project Timeline

10 weeks from brief to 5× leads.

Week 1–2

Research & Interviews

Interviewed 8 attorneys and 12 past clients to map the intake journey, identify friction points, and define the ideal client persona.

Week 3–4

Content Strategy

Designed a content architecture around 6 practice areas. Wrote SEO-optimised copy for each service landing page targeting high-intent local keywords.

Week 5–7

Design & Development

Built a custom WordPress theme with a secure client intake form, document upload, and case status portal. Fully mobile-responsive.

Week 8

Local SEO Setup

Implemented local SEO schema markup, Google Business Profile optimisation, and citation building across 40+ legal directories.

Week 9–10

Launch & Content Calendar

Launched with a 6-month content calendar. Set up monthly reporting dashboard tracking leads, rankings, and intake conversions.

Tech StackBuilt with
WordPressCustom PHP ThemeACF ProYoast SEOWPFormsCloudflare
"We were sceptical a website could change our business. Within 60 days of launch we had more enquiries than we could handle. The intake portal alone saved us 20 hours a week and our Google reviews went through the roof."
A
Amara Osei
Managing Partner, LexCorp Associates
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