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Portfolio/Case Studies/ShopEase Ltd.
๐Ÿ›๏ธE-commerce ยท 2025

Rebuilt a slow WooCommerce store into a Next.js powerhouse โ€” revenue tripled in 90 days.

Next.jsStripeEdge CDNReact
ShopEase e-commerce platform redesigned by NgayoBusiness showing product listing and checkout flow
+312%
Revenue Growth
vs. same period prior year
โˆ’44%
Cart Abandonment
from 82% down to 38%
2.1s
Page Load
from 7.4s on mobile
97
Lighthouse Score
performance score
+180%
Mobile Conversion
mobile checkout completions
โˆ’35%
Server Costs
vs. WooCommerce hosting
The Challenge

ShopEase was losing 60% of mobile visitors at checkout due to a 7-second load time and a broken payment flow. Cart abandonment was at 82%, and the WooCommerce backend was buckling under peak traffic. The business was haemorrhaging revenue every single day.

Our Solution

We rebuilt the entire platform from the ground up on a headless Next.js architecture with Stripe as the payment backbone. Every product page is edge-cached globally, the checkout was collapsed into a single-screen flow, and Apple Pay / Google Pay were added as first-class options.

Project Timeline

12 weeks from brief to live revenue.

Week 1โ€“2

Discovery & Audit

Analysed 6 months of analytics, heatmaps, and session recordings. Identified 4 critical drop-off points in the checkout funnel.

Week 3โ€“4

Architecture Design

Designed the headless Next.js + Stripe stack. Planned edge caching strategy and CDN configuration for global performance.

Week 5โ€“8

Core Development

Built product catalogue, cart system, and single-page checkout. Integrated Apple Pay, Google Pay, and Stripe Elements.

Week 9โ€“10

Performance Tuning

Achieved 97 Lighthouse score. Implemented ISR for product pages, reducing TTFB to under 200ms globally.

Week 11โ€“12

A/B Testing & Launch

Phased rollout with A/B testing against old site. Full cutover once KPIs confirmed. Zero downtime migration.

Tech StackBuilt with
Next.js 14TypeScriptStripe PaymentsVercel EdgeTailwind CSSPrisma ORM
"NgayoBusiness didn't just build us a website โ€” they transformed our entire online business. Sales tripled in the first 3 months and our team finally has a platform we're proud of. The checkout redesign alone was worth every penny."
D
David Mensah
CEO, ShopEase Ltd.
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